A busy clinic or salon owner must wear many hats throughout the course of the business day. From performing treatments and keeping up with the latest aesthetic technologies, to managing your team and overseeing the company’s finances – you do it all!
On top of all your other duties, you still need to find the time to market your business effectively so that it continues to thrive.
If you’re struggling with ideas on how to market your salon – then you’ve landed in the right place. Our LumiSKN team are on hand to share their top salon marketing strategies to help you attract new clients.
Read on to discover our easy to implement marketing tactics for your clinic.
Make friends with Google
If you’ve ever typed in the search query ‘salons near me’ and your business doesn’t show up – then you need to become good pals with Google.
The fastest way to do this is to set up a free Google Business Page so Google (and your potential customers) know you exist.
Enable easy online booking
We all lead busy lives and the ability to book appointments online might just be the deciding factor in why a new client chooses your salon.
According to data, 28% of bookings happen in the evening after salons close, and 18% happen early in the morning before salons open, so if you’re relying on the phone to ring, you’re missing the night owls and early birds who want to secure an appointment outside your opening hours.
There are plenty of booking platforms available – many of which offer a free trial and will plug directly into your website and make online booking fast and easy.
Set yourself up for social media success
Most salons have a presence on Facebook, Insta and TikTok – but how can you be sure you are reaching the right audience with your posts? If you want to engage with potential customers, then it’s time to tidy up your social media profiles, and use Facebook tabs to show your opening times, photos, reviews, and services.
Adding a link to your Instagram bio directing customers to your online booking page will help them to secure an appointment after they’ve engaged with all your lovely content. Remember to use hashtags that include your location so future customers know where to find you.
Plus – it never hurts to run a social media giveaway to boost your likes or create an exclusive offer that can only be redeemed online to further drive engagement.
Offer ‘express’ add-on services
Want fries with that? The fast-food industry loves an upsell – and there is no reason your salon shouldn’t benefit from this profitable marketing tactic too.
Offering an additional ‘add-on’ service will help to increase customer spend while they are in the salon.
Make the services relatively low cost and fast to perform – such as adding an anti-ageing cream to a manicure as an optional extra, or offering a nail art add-on as part of a manicure.
Build up a bank of 5-star reviews
Positive reviews are worth their weight in gold when it comes to attracting new clients to your salon. A recent survey showed that 82% of consumers read reviews for local businesses before deciding whether to use their services, so what can you do to boost your reviews tally?
The easiest way is to ask your top clients to leave a review by setting up a QR code in the salon that takes them to the review page where they can sing your praises while their wonderful experience is fresh in their minds.
Need more help with marketing your business?
We’re here to support our LumiSKN customers with comprehensive marketing support packages that help you to make the most of your purchase or rental of a LumiSKN beauty device.
We’ll supply you with a marketing promotional package that includes flyers, pricelists, digital files and point of sale items to help you promote your new protocols.
Speak to our team on 01536 665006 to find out more or contact us online to take your beauty business to the next level with LumiSKN.